Dissatisfied users. Unmet SLAs. Rising costs. Increasing complexity. Organizations continue to struggle despite wielding the most advanced automation tools for enterprise service management (ESM). Why is this happening? Why is the productivity promise of GenAI so elusive? Are most GenAI projects doomed to fail? What’s needed to move ESM forward?

Join Travis Greene, senior director of product marketing at OpenText, and guest speaker Julie Mohr, principal analyst at Forrester, to hear Forrester’s latest research and learn what it takes to make ESM more user-friendly, cost-effective, and impactful across departments.