Marci Maddox is Research Vice President for IDC's Digital Experience Management Software program, responsible for research related to content and media assets that drive relevant, personalized, and engaging digital experiences research. Marci's core research coverage will include creative tools, web content management systems, customer communications, digital asset management and video platform solutions. Leveraging 18 years in content and experience applications, Marci will analyze impact that new technology entrants like AI and mobile have on the way organizations create and deliver persuasive content to improve customer lifetime value and user interaction. She conducts research on a worldwide scale including market sizing and forecasting, ROI models, case studies, multi-client studies, and thought leadership projects.