Overview
Better customer engagement is a top priority to drive business growth. But it’s tough with customer acquisition costs dramatically rising while customer expectations go unmet. Costly acquisition can’t be followed by churn and underperforming lifetime value. Don’t let silos and broken journeys stand in your way – see how leading brands are growing customer value in 2024 and beyond.
Five game-changers in the experience era
IDC forecasts that spending on digital technology by organizations will grow seven times faster than the overall economy in 2024,* as companies are compelled by market demands to grow digital business models and strengthen digital capabilities.
Get the latest research and insights from an IDC guest speaker, and learn from examples of key initiatives for customer experiences (CX) and communications covering:
- Rising importance of customer success and a total journey approach
- Putting data and AI to work
- Extending and optimizing omnichannels
- Improving personalization and interactive rich media experiences
- Taking a holistic approach to customer experiences with experience platforms
Come for new ideas and leave with a game plan to map out initiatives for 2024 and beyond.
* Source: IDC, Top 10 Worldwide Digital Business 2024 Predictions Augmented by GenAI.